More UH Propaganda
Here we have another misleading claim by the University made on the UH Facebook account a few weeks ago.
Maybe this is minor, but I think it deserves a quick going over as it reflects a common problem at UH and society in general: logrolling.
Some website creates a mediocre list of higher-ed admins who use Twitter, and, perhaps, in exchange for them putting the most PR-oriented admins at the top of the list, they get free publicity when those image obsessed admins brag about how they’re at the top of the list on this website.
Nevermind that the list isn’t a ranking (Khator isn’t #1 as her Facebook suggests – she was just at the top of the list), that 3 out of 6 comments on the list website are pointing out misspelled names of 3 different admins, or that the descriptions of why the admins should be followed are all pretty bland/similar:
” shares updates about school events, research, and even a few tidbits about his personal life”
“shares great higher ed news, Houston updates, and, of course, information about Rice”
“uses her feed to talk not only about Webster but about higher ed in general.”
The poor quality, arbitrary listing arrangement, and obscurity of the site ( it’s just a blog published by one person (and now a guest writer) are no match for school’s hunger for good publicity.
With mutual itches being scratched at UH and this education blog, and the trusting students high on school pride, it seems like no one is hurt. A minor truth merely suffered minor abuse.
This example still serves as one of many that speaks to too often overlooked issues (something lacking in the media) of public relations’ tendency to bend or break the truth, as well as how businessmen may use subtle marketing techniques, such as utilizing publicity seekers’ desire to self promote.